Book Launch Promotion Ideas
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YouTube has become extremely popular over the past 10 years or so. Videos of all kinds are routine now, from recorded podcasts to tryouts for musicians, and even Patrick Stewart reading Shakespeare’s Sonnets. Who’s to say you wouldn’t be able to leverage the power of YouTube’s popularity to benefit your book sales? It doesn’t really matter what kind of book you wrote. Take a chapter you are particularly fond of and read it as you want your fans to read it. Give them a taste of who you wrote your characters to be, or how you want your real-life non-fiction subjects to be viewed as you invoke their personalities in your vocalization.
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
You won’t need to worry about marketing if you solely write for personal enjoyment. However, if you are working alone and want your books to be read by as many people as possible in your target market, you will also need to learn how to promote your works. Also, Begin with clear objectives, as successful book marketing demands planning and effort from the outset
Instagram Book Promotion Ideas
Posting consistently on Instagram is one of the most effective strategies to grow your following and introduce a larger number of users to your book. If you’re like many of the authors I work with, writing books isn’t your full-time job. With Instagram, like other social media platforms, the more effort you put into it, the more you can get out of it.
Format: ReelIntroduce your audience to one of your book’s characters through a short, engaging reel. Share interesting traits, background stories, or pivotal moments from the book. This helps readers form a connection with your characters before they even open the first page.
Many of the recommendations above work only if you already have a following of a few thousand people on your Instagram account. What do you do if you are just starting out and don’t have enough followers to spread the word about your book?
Posting consistently on Instagram is one of the most effective strategies to grow your following and introduce a larger number of users to your book. If you’re like many of the authors I work with, writing books isn’t your full-time job. With Instagram, like other social media platforms, the more effort you put into it, the more you can get out of it.
Format: ReelIntroduce your audience to one of your book’s characters through a short, engaging reel. Share interesting traits, background stories, or pivotal moments from the book. This helps readers form a connection with your characters before they even open the first page.
TikTok Book Promotion Ideas
You don’t have to always plug your book. If you know your target audience well (which, hopefully, you do!), you can post other videos that help them discover you. If they like what they see, more than likely they will visit your profile and poke around to see some of your other videos. They may even follow you which means they will then see the videos you post in the future.
Videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending.
TikTok is all about hashtags. They are an essential tool for connecting with your target audience and increasing your visibility on the platform. By using relevant hashtags, you can reach a wider audience and get your content in front of people who are interested in your topic.
Create a video showing yourself getting ready for a writing session or just letting viewers get to know more about you with a “day in the life of an author” theme. Search “GRWM author” (GRWM stands for Get Ready With Me) to find some inspirational videos.